Mmm, difficult to say. The labels “Ethical Porn” and “Feminist Porn” have come to mean more than their literal definitions.
Ethical Porn?
We certainly produce our content ethically (check our Models Charter, Testimonials, and another project we started, ethicalpornproduction.com).
But that’s different from “Ethical Porn”, which tends to focus on “inclusiveness”. We select models based on how suitable they are for our brand and our paying customers, and some people find that exclusive. We’re ok with that. Here’s an interesting analysis of Ethical Porn.
Feminist Porn?
All our staff, contractors, and owners consider themselves (third wave) feminists, and subscribe to this definition of “feminist porn”;
Feminist pornography is porn that is produced in a fair manner, where performers are paid a reasonable salary and treated with care and esteem, their consent, safety, and well-being are vital, and what they bring to the production is appreciated. The overall aim of feminist porn is to empower the performers who produce it and the people who view it. (Wikipedia)
This is 100% us! 💯
“I knew AW was about authenticity, but I didn’t realize it would truly be me and my own stuff and my true answers to questions. It truly is that authentic” (Cara, Aug 2021).
There are other definitions and interpretations of “Feminist Porn” we do not embrace.
Human Friendly Porn
We call ourselves “human-friendly porn” – that is, porn that is empowering and friendly for the people who make it, and for those who watch it. Other attributes of the material we produce include:
- We make shoots of models aged between 18 and 42, though 20 to 25 is the most typical
- We employ men and women in our company, across a range of roles including senior positions
- Our customers have a range of preferences we aim to capture
- We also present our customers with alternatives to their expectations (for example, female sexual pleasure for its own sake, not to satisfy a man)
- When we make scenes of men and women together, it’s only with real-life partners
[About describing this work to prospective models] “You can contribute your ideas inside the porn industry. To show what is natural from the point of view of girls… What they do in bed, at home alone, when they masturbate. What it is really like for them without having to appeal a male audience! There is no standard or the mainstream ways of doing sex” (Dalilah, Nov 2021).